Country Weekly — Miranda Lambert is leaping further into her partnership with Ram Trucks with a new advertising campaign for the popular brand.
The campaign includes television spots, print ads, videos and a new song “inspired by the shared spirit of Ram trucks and Miranda Lambert,” called “Roots and Wings,” which Miranda wrote and recorded.
The first print ad will run in the Feb. 2 issue of Country Weekly, featuring Miranda on the cover, which hits newsstands Jan. 23. The campaign is designed to coincide with Miranda’s current Certified Platinum Tour. The silver Ram 1500 Laramie Longhorn, just like the one Miranda owns, is the official truck of Miranda’s tour and will tow her Airstream trailer to each venue.
“I am very inspired by what the Ram brand stands for—being who you are, working hard, staying true to your roots,” Miranda said in a release about the campaign. “I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going.”